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Meet our Principals.

Our principals and extended family of expert strategists, facilitators and researchers are ready to add value to your next planning or facilitation project. We match the person to the project, assuring you of the most productive engagement possible.

Chris Ward, MBA, CMC

Chris has been a senior marketing consultant with a national management consulting firm; vice president sales and marketing for a large paper products company; vice president merchandising for a successful home centre operation; co-founder of an electronic security company that has grown to become one of the largest in its field; and founder of a custom publisher that numbered among its clients some North America's largest companies.

Chris has helped numerous clients in the private, public and not-for-profit sectors to develop winning strategies and heavyweight brands. He has facilitated 100s of meetings, workshops and retreats for clients like TD Bank, Scotiabank, AT&T, Sprint Canada, Golf Canada (formerly Royal Canadian Golf Association), McLean & Kerr LLP, SOCAN, Waterloo Region Tourism Marketing Corporation, OREA, CESO, and CAGP.

A Certified Management Consultant, Chris holds a BA in Economics, and an MBA from the Rotman School of Management.

Bob McCulloch, MBA, FCMC, CEC

Bob McCulloch is a strategic advisor and executive coach. Over the past 35 years, his clients have been private sector companies in a wide array of industries as well as municipal, provincial, and federal levels in the public sector and several not-for-profit organizations.

Bob’s primary focus is on the leaders of the organization, both individually and collectively. He brings to the table the ability to facilitate diverse personalities, to synthesize disparate ideas generated in these facilitated sessions, and build consensus and commitment around the resulting powerful themes. The nature of the “business” doesn’t really matter – the strategic concepts are largely the same and related more to the nature of the human psyche.

Bob holds a BSc from the University of Toronto, an MBA from the University of Western Ontario, and a Certificate in Executive Coaching (CEC) from Royal Roads University. He is a Fellow of the Institute of Certified Management Consultants of Ontario (icmco).

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