Research – an essential ingredient in every successful strategic planning project.
When we embark on a strategic planning assignment, our focus is squarely on finding the clues and markers that will help us navigate your strategic planning wilderness. That's why research to identify opportunities and performance gaps is such an important component of the work that we do.
So many strategic choices are based on assumptions – both implicit and explicit. It is essential to validate these to ensure our choices are sound. Research plays a key role in the validation process.
There's only one way to find out what your stakeholders really think. Ask them.
Using an online survey requiring just a few minutes to complete, we measure and map the way stakeholders perceive your organization, its challenges and opportunities. We "talk to" the people who know your business best – employees, customers, board members and others.
Our goal is to identify any gaps that exist between your current reality and intended future when it comes to your business's reputation, market position, and brand awareness, and to pinpoint any and all issues blocking your path to growth and profitability.
Round out your understanding with key informant interviews.
Using key informant interviews we drill down to pinpoint what your stakeholders value about your products, policies and service – and to explore issues previously identified. We learn how your business compares to others vying for the same space, what sets yours apart, and what your customers or members truly value.
In the past 20 years we've conducted more than 1,500 interviews with C-level executives and managers. We are skilled at developing flexible interview guides and in pulling together information from numerous sources to provide a clear picture of your strategic issues, opportunities, and challenges.